Andrew Laurichâs origin story starts in a high school acting class, where a report on Spielberg turned into a DIY film made on Steven Spielbergâs Directorâs Chair CD-ROM game. The class lost their minds. Andrew found his fix. Heâs been chasing that reaction ever since.
After studying screenwriting at a certain âunnamed prestigious universityâ (heâs not saying whichâsports rivalries ruin lives), Andrew went straight into directing. His first professional gig? A self-funded, stop-motion spec ad of cell phones having sex. (Yes, really.) He made it, pitched it, and politely demanded $1,500 for the brand to use it. They said yes. A director was born.
Since then, Andrewâs helmed award-winning and recognized work for brands like McDonaldâs, Mercedes, General Mills, Fat Tire, and Craigâs Investments (no, thatâs not an offshoot of Craigslist). His political ad for Win America Back PAC exploded across Twitter days before the 2020 election, pulling in 5 million views in 48 hours and snagging a Webby nomination for Best Viral Video.
Heâs won at AICP, been shortlisted at Cannes, and made grown men squirm with his Sundance-nominated short A Reasonable Requestâa film about a son asking his dad for⊠well, letâs just say itâs not safe for brunch. The film became a Vimeo Staff Pick, played at SXSW and Sundance, and landed on just about every âBest Shortsâ list that matters.
Andrew is currently developing two feature films, and somehow still finds time to live in North Hollywood, where he recently changed his HVAC filter and briefly considered writing a memoir about it.