MAPP (Steve Mapp) makes moving pictures. First he makes them beautiful. Then he makes them funny. Sometimes he skips the beauty part if he’s in a hurry.

Before directing, Steve had a career he wishes was Race Car Driving or Astronauting. Instead, it was Art Directing and Creative Directing, where he developed a nontraditional approach to advertising at agencies like Crispin Porter + Bogusky, Leagas Delaney, Goodby Silverstein & Partners, and BSSP. Along the way, he won numerous awards for work with adidas, eBay, Ace Hardware, IKEA (Lamp), Netflix, and Priceline.

MAPP launched his Directing career with the inimitable MINI spot “Ahhhhhh!,” and since then has honed his craft across a wide range of projects — each marked by rich cinematic style, sharp comedic timing, and a relentless love of detail. For MAPP, “perfect is good enough,” and that philosophy drives every frame he creates.

While he goes by MAPP (that’s what his friends call him), you can call him Steve, Stephen, Coach, Captain, Handsome, Your Highness, Jerkface — whatever makes you comfortable.