A Central St Martins graduate, Holland started her career in fashion as an Art Director on both TV and print, working on a mix of editorial and advertising campaigns worldwide.
She made her directorial debut directing a short film ‘Brace’ which was shown in over 50 global film festivals and is now recognized as an educational film, supporting gay & trans youth against gang violence in London.
With over 12 years of experience in the fashion advertising industry, Sophy continues to direct a mixture of humanitarian oriented film projects along with her advertising campaigns. Most notably, the Women’s History Month project with BET Networks which won a gold PROMAX award, Tory Burch Embrace Ambition featuring over 40 celebrities tackling the negative stigma of the word “ambition” in a woman, and Swarovski seasonal campaigns featuring Karlie Kloss and 12 of their Worldwide ambassadors.
She also directed a full-length documentary, ‘Illustrated Man’ on the history of tattoo culture and how it has collided with fashion in current day society, and most recently ‘Unravelling the Pink Ribbon’ – a short Documentary by Estee Lauder Companies on the history of BCRF and BCA campaign.
Holland has photographed campaigns and editorials for brands such as Pfizer, Swarovski, Elizabeth Arden, Vogue, Elle, Tatler, Harpers Bazaar, Lofficiel, Marriott Hotels, Interview, Viacom and many others.
Other projects Holland is involved with includes the wine company OZYMANDIAS WINES, which mentors and provides grants for young artists across USA.