Breathtaking images, intimate performances, genuine characters, and an innate ability to bring out real-life situations are the hallmarks of John Mastromonaco’s commercial-making.
He credits his years as a still photographer for his particular sense of composition and detail. While John is known for making beautiful pictures, it is the authenticity of his characters and the truthfulness of his camera’s observations that resonate with the audience. “I try to make accurate and insightful observations. Sometimes they are light-hearted, but my hope is that all of them move people in their own way.”
John’s creative flexibility has allowed him to criss-cross the boundaries of genre, bringing his unique set of skills to a diverse cross-section of campaigns. While AdCritic.com named his brilliant Cancer Society spot the “Funniest Spot of the Year”, his visually compelling spots for Freddie Mac and Kohls have won praise and awards for their distinct looks and their wonderful ability to make the ordinary come alive. Continuing to transcend genres, John’s work with automakers such as Toyota and Chevrolet has produced beautiful, classically seductive car campaigns as well.
Born in Vancouver, British Columbia, John began his career in still photography in 1982, shooting advertising campaigns that would appear in Vanity Fair and Esquire. In 1986, an art-director friend suggested he move into television commercials. One of his first commercials won the prestigious Bessie Award in Canada, and his directing career was launched.
John moved to the United States in 1992 and has worked with American Express, McDonald’s, Ford, Coca Cola, Mutual of Omaha, Pfizer, McDonalds, General Motors, Walmart, Lexus, Kellogg’s, and literally hundreds more.