Geordie began his career working in museum and graphic design, on such projects as the Levi Strauss museum and other installation type, experiential projects. From there he entered the world of art direction and worked some of the top creative agencies in the country, including Crispin Porter + Bogusky. There, he won several awards including the Cannes Grand Prix. He was named one of the top 25 art directors by Creativity magazine, and worked on such brands as IKEA, Truth, VW, Burger King, Virgin Atlantic and many others. His comedic take on life and translating that to narrative story-telling drew him to directing. As a director, Geordie was named as one of the top ten new directors by Shoot magazine. His quest is to find the simple human truths and what small, humorous and memorable moments there are in the ongoing conversation between brand and consumer.